In today's competitive landscape, delivering highly personalized customer experiences isn't just a luxury; it's a necessity. From the initial signup to long-term engagement, every interaction shapes a customer's perception and loyalty. But how do you achieve this level of personalization at scale without an army of human agents? The answer lies in agentic workflows powered by AI, and Workflows.do is at the forefront of this revolution.
Traditional business process management (BPM) systems, while effective for rigid, pre-defined sequences, often fall short when faced with the dynamic, unpredictable nature of individual customer journeys. Personalization requires:
This is where the magic of "business logic as code" combined with AI-powered agents truly shines.
Workflows.do introduces a paradigm shift in how businesses automate complex operations. Instead of brittle, hard-coded rules, you define intelligent, reusable agents that act autonomously, powered by AI. Think of them as hyper-competent digital employees, each specializing in a particular aspect of your business logic.
These agentic workflows allow you to:
Let's look at a concrete example of how Workflows.do can transform a critical customer touchpoint: user onboarding. Imagine a scenario where a new user signs up for your service. Instead of a generic welcome email, an agentic workflow springs into action:
import { AI } from 'workflows.do'
export default AI({
onUserSignup: async ({ ai, api, db, event }) => {
const { name, email, company } = event
// Enrich contact details with lookup from external data sources
const enrichedContact = await api.apollo.search({ name, email, company })
const socialProfiles = await api.peopleDataLabs.findSocialProfiles({ name, email, company })
const githubProfile = socialProfiles.github ? await api.github.profile({ name, email, company, profile: socialProfiles.github }) : undefined
// Using the enriched contact details, do deep research on the company and personal background
const companyProfile = await ai.researchCompany({ company })
const personalProfile = await ai.researchPersonalBackground({ name, email, enrichedContact })
const socialActivity = await ai.researchSocialActivity({ name, email, enrichedContact, socialProfiles })
const githubActivity = githubProfile ? await ai.summarizeGithubActivity({ name, email, enrichedContact, githubProfile }) : undefined
// Schedule a highly personalized sequence of emails to optimize onboarding and activation
const emailSequence = await ai.personalizeEmailSequence({ name, email, company, personalProfile, socialActivity, companyProfile, githubActivity })
await api.scheduleEmails({ emailSequence })
// Summarize everything, save to the database, and post to Slack
const details = { enrichedContact, socialProfiles, githubProfile, companyProfile, personalProfile, socialActivity, githubActivity, emailSequence }
const summary = await ai.summarizeContent({ length: '3 sentences', name, email, company, ...details })
const { url } = await db.users.create({ name, email, company, summary, ...details })
await api.slack.postMessage({ channel: '#signups', content: { name, email, company, summary, url } })
},
})
What's happening here?
This entire process, from signup to personalized outreach, happens in mere seconds, completely autonomously.
Workflows.do is built to be the reliable solution for executing complex workflows, offering:
The power of Workflows.do extends far beyond a single use case. Imagine using agentic workflows for:
By leveraging agentic workflow automation, businesses can move from generic interactions to truly personalized customer journeys at a scale previously unimaginable. This is not just automation; it's intelligent automation that understands, adapts, and acts, driving significant improvements in efficiency, customer satisfaction, and ultimately, your bottom line.
Ready to transform your business processes? Explore the possibilities at Workflows.do.