A new user signup is one of the most critical events in your business. It's your single best opportunity to make a lasting first impression, demonstrate value, and set the stage for a long-term relationship. Yet, for many companies, this crucial moment is met with a generic, automated "Welcome!" email.
The standard onboarding process is broken because personalization doesn't scale. Manually researching every new signup, understanding their needs, and crafting a tailored message is a time-consuming task that falls apart with growth.
But what if you could give every single user a VIP onboarding experience, completely automatically? What if you could transform that simple signup event into a cascade of intelligent actions—research, enrichment, personalization, and execution—all in a matter of seconds?
This is the power of Intelligent Workflows, Delivered as Code. With Workflows.do, you can automate this entire complex process using AI Agents within a reliable, event-driven service. Let's break down how.
For a typical SaaS company, the user journey begins like this:
The opportunity is lost. The user's initial excitement fades, and your team is left with a cold lead and minimal context. To do better requires an enormous amount of manual work that simply isn't feasible.
Instead of a simple email trigger, imagine an Agentic Workflow that orchestrates a series of tools and AI models to create a rich, personalized experience. This isn't just about connecting apps; it's about embedding reasoning and research directly into your business logic.
When a user signs up for an account, a workflows.do workflow can be triggered to perform a sophisticated onboarding sequence instantly. Here's a step-by-step look at what happens behind the scenes.
The entire process begins the moment a user signs up. Our workflow listens for the onUserSignup event, which contains the basic information provided: name, email, and company. This event-driven architecture ensures the process is immediate and reliable.
First, the workflow uses your existing tools to gather more context. It's not limited to a single data source; it can call any API to build a complete picture.
This is where the magic happens. With the enriched data, the workflow deploys specialized AI Agents to perform research that would take a human hours to complete.
This is the core of an Agentic Workflow. The AI isn't just following a script; it's reasoning, synthesizing information from multiple sources, and developing a genuine understanding of the user.
Now, the workflow uses this deep understanding to take action.
Finally, the workflow centralizes all this intelligence for your team.
The most remarkable part? This entire complex, intelligent, and reliable business process is defined with simple Typescript code. It’s readable, version-controlled, and easy to maintain.
import { AI } from 'workflows.do'
export default AI({
onUserSignup: async ({ ai, api, db, event }) => {
const { name, email, company } = event
// Enrich contact details with lookups from external data sources
const enrichedContact = await api.apollo.search({ name, email, company })
const socialProfiles = await api.peopleDataLabs.findSocialProfiles({ name, email, company })
const githubProfile = socialProfiles.github ? await api.github.profile({ profile: socialProfiles.github }) : undefined
// Using the enriched contact details, do deep research
const companyProfile = await ai.researchCompany({ company })
const personalProfile = await ai.researchPersonalBackground({ name, enrichedContact })
const githubActivity = githubProfile ? await ai.summarizeGithubActivity({ githubProfile }) : undefined
// Schedule a highly personalized email sequence to optimize onboarding
const emailSequence = await ai.personalizeEmailSequence({ name, company, personalProfile, companyProfile, githubActivity })
await api.scheduleEmails({ to: email, sequence: emailSequence })
// Summarize everything, save to the database, and post to Slack
const details = { enrichedContact, socialProfiles, githubProfile, companyProfile, personalProfile, githubActivity, emailSequence }
const summary = await ai.summarizeContent({ length: '3 sentences', details })
const { url } = await db.users.create({ name, email, company, summary, ...details })
await api.slack.postMessage({ channel: '#signups', content: { name, email, company, summary, url } })
},
})
By implementing this AI-powered workflow, you fundamentally change your business's relationship with new users.
Ready to stop sending generic welcome emails? It’s time to transform your critical business processes into intelligent, automated services.